She-ra Jewellery store in Tel Aviv-Jaffa.

A jewellery store and atelier located in the charming neighbourhood of Neve Tzedek, in the southwest of Tel Aviv-Jaffa.
An exceptional project of interior design and custom made fittings for display, sale and storage of fine jewellery.
The store fixtures echo the geometry and eclectic aesthetic of the neighbourhood, while creating a clean and inviting space for customers to view and linger.
Three bespoke display units were designed in wood and steel, with detailing in marble, glass and velvet, to showcase the handmade jewellery and set a soft and smooth backdrop for the delicate jewellery pieces.
Steel screens consisting of mirrors and polycarbonate panels, act as movable partitions and add a playful element by creating reflections and repetition. 
A custom counter in pink coloured curved wood defines the flow in the store and forms a slight glimpse to the production of a fine jewel; The goldsmiths’ workshop at the store’s rear is open and visible to the customers.
Similarly to the jeweller’s line, the space aims to reflect softness and delicacy, along with sharp and clean lines. Concrete and steel, meet brass, velvet and fine joinery, which together compose the subtle and unique identity of She-ra's store.

Materials: Concrete, oak wood, coloured wood, glass, polycarbonate, steel, velvet.
Year: 2019
Size: 45 sqm

Photography:
beller